AI UGC creative & production
Bring product benefits into everyday life. Explore creator-led storytelling, product demonstrations and relatable scenes through AI content.
AI UGC · CREATIVE AGENCY
Good products.Global stories.
A lighter content engine for Chinese brands going global. Turn what makes your product useful into stories people want to watch, understand and explore.
Start a conversationCreative strategy, AI UGC and local expression. It starts with your product.
Built in China. Told for the world.
AI-generated visual concepts · Not client work
01
Understand the product
Real benefits. Everyday use cases.
02
Speak to the audience
The right context for each market.
03
Keep the ideas moving
Let feedback shape the next story.
WHAT WE DO
One good product.
A world of stories.
You don't need a large content team to get started. We shape the creative and production scope around your stage, product and goals.
Content & localization
Start with the audience and platform. Develop angles, hooks and scripts that turn what your brand wants to say into something people understand.
Creative testing & iteration
Explore different benefits, scenes and opening hooks. Use the publishing and campaign feedback you can share to shape the next creative test.
THE FLOW
A clear process.
From brief to next idea.
01↗
Understand your business
What is the product, who is it for, and where is it going? Align on the goal before choosing a format.
02↗
Find the creative direction
Develop benefits, angles and scripts. Agree on the tone and the scope of the work.
03↗
Create, review & deliver
Move through AI visual and video production, with agreed reviews, revisions and deliverables.
04↗
Bring feedback back in
Review the feedback available and turn observations into the next creative hypothesis.
CREATIVE DIRECTIONS
Make the product feel relevant.
Three ways to imagine your product in everyday life. These are AI-generated visual concepts. Real projects and case studies will be added with permission.
Lifestyle · Visual conceptBEAUTY & LIFESTYLE
Show what the experience feels like.
Start with a daily skincare moment and tell the product story in a natural voice.
Consumer tech · Visual conceptTECH & EVERYDAY
Connect a feature to a real need.
Use a specific everyday situation to explain where the product fits.
Home & design · Visual conceptHOME & DESIGN
Turn a detail into a reason to care.
Use spaces, light and small moments to show a product's design and purpose.
WORK WITH US
Start small.
Find your rhythm.
Scope and pricing depend on the product, market, creative format and deliverables. Let's understand the brief before fitting it into a package.
Creative pilot
Explore one clear direction
Start with a focused goal and explore the creative angles and production approach.
- Align on product & audience
- Discuss the first creative directions
- Agree on scope & feedback
Custom scope. Let's discuss pricing.
Email about a project ↗Ongoing content
Build a consistent content rhythm
Plan, produce and review content around your brand's needs, so the creative work can accumulate.
- Ongoing content planning
- An agreed production cadence
- Iteration informed by feedback
Custom scope. Let's discuss pricing.
Email about a project ↗Focused project
Support a specific moment or task
Define a content project for a product launch, campaign or particular market.
- A clear goal & project scope
- A relevant mix of creative services
- Agreed timing & deliverables
Custom scope. Let's discuss pricing.
Email about a project ↗BUILT ALONG THE WAY
Experience becomes
a useful little tool.
SisuLab Lab is another side of our practice: tools and workflows collected along the way. The original content distribution toolbox, documentation and related articles now live here.
Explore SisuLab LabSisuLab Lab
Content distribution · Workflows · Small tools
IDEACREATEPUBLISH↗
NOTES FROM THE STUDIO
Ideas worth writing down.
Experience worth keeping.
Notes on AI UGC, content for new markets and the creative workflows behind it.
All insights ↗AI UGC strategy
Four Questions Before a Chinese Brand Starts Making AI UGC
Start AI UGC with a defined audience, real product evidence, local context and a clear creative hypothesis.
Read the article ↗Creative workflow
What Goes into a Brief for Your First Creative Test?
A practical creative-testing brief: define the decision, organize source evidence, plan meaningful variations and agree on review and delivery.
Read the article ↗A few things before we begin.
Can we talk before we have scripts or complete assets?
Yes. Share your product link, target market and the problem you want to solve. We can then work out what to prepare and where to start.
How do you scope and price the work?
We discuss the product, goals, formats, quantity and timing before proposing a scope and price. There are no fixed online packages at this stage.
Can we start with a small pilot?
We can discuss a clearly scoped pilot. Fit, deliverables and the feedback process are agreed before the work starts.
How do the Chinese and English versions work?
The website is available in both languages. The languages, markets and localization needs of an actual project are agreed separately.
How does the original toolbox fit into the agency?
The agency is SisuLab's main business introduction. The Lab holds our tools and workflows. The toolbox has moved there; the workbench remains at its existing address.
LET'S MAKE SOMETHING GOOD.
Your next brand story
starts here.
Send us your product, target market and ideas. Let's find a useful first step together.
sisulabnotify@163.com