NOTES FROM THE STUDIO
Insights
Notes on AI UGC, content for new markets and the creative workflows behind it.
AI UGC strategy
Four Questions Before a Chinese Brand Starts Making AI UGC
Start AI UGC with a defined audience, real product evidence, local context and a clear creative hypothesis.
Read the article ↗Creative workflow
What Goes into a Brief for Your First Creative Test?
A practical creative-testing brief: define the decision, organize source evidence, plan meaningful variations and agree on review and delivery.
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